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Donald Trump and... Facebook?

1. How much has Trump spent advertising on Facebook about the impeachment process?
$1.6 million


2. Which voters is he targeting his ads towards?
He is targeting his voter base instead of the deciding votes. He wants to assure them that the impeachment is a plot by the Democrats, not a nonpartisan political process.


3. What are the ads about?
They build the conspiracy instead of addressing the actual issues of impeachment. These ads are meant to keep voters from switching sides and rile them up against Democrats.


4. How much did political groups spend on advertising on Facebook in the 2018 elections?
$284 million


5. What percentage of Trump's advertising is about the impeachment?
30%


6. What age groups is Trump targeting with this advertising?
90% aimed at >35 year olds

30% of that 90% aimed at 65+

7. Where is Trump avoiding using these ads?
He isn't focusing on the states that won him the 2016 election. This allows him to test what ads are the most effective and it makes sure that he doesn't start persuasion campaigns too early so that they don't die out.

8. What impact are these ads having on other Republicans?
Since the House is dominated by Dems and the Senate by Reps, the impeachment will likely carry, but Republicans have the responsibility of ensuring that enough votes against impeachment keep Trump in office. Republicans feel the need to prevent Democrats from getting what they want.

9. How does Trump's campaign money compare to his potential Democratic opponents?
Trump had $83 million cash on hand at one point, while Bernie Sanders (the best-funded Democrat), has $33 million.


10. What states is Elizabeth Warren targeting with Facebook ads and why is she choosing these?
She is targeting big states so that she can start getting a sizeable chunk of votes (list-building). Her ads surround the current impeachment inquiries.

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