1. How much has Trump spent advertising on Facebook about the impeachment process? $1.6 million 2. Which voters is he targeting his ads towards? He is targeting his voter base instead of the deciding votes. He wants to assure them that the impeachment is a plot by the Democrats, not a nonpartisan political process. 3. What are the ads about? They build the conspiracy instead of addressing the actual issues of impeachment. These ads are meant to keep voters from switching sides and rile them up against Democrats. 4. How much did political groups spend on advertising on Facebook in the 2018 elections? $284 million 5. What percentage of Trump's advertising is about the impeachment? 30% 6. What age groups is Trump targeting with this advertising? 90% aimed at >35 year olds 30% of that 90% aimed at 65+ 7. Where is Trump avoiding using these ads? He isn't focusing on the states that won him the 2016 election. This allows him to test what ads are th...